Marketing and Godiva Free Essays

Standardization: We don’t really believe in the standardization of Godiva products. If we do the standardization, the expansion of Godiva products would stopped. It’s because we adapt the Godiva product by the market. We will write a custom essay sample on Marketing and Godiva or any similar topic only for you Order Now We have special products of Godiva of each market we enter and it couldn’t be standardized. For example, Turkish people like peanuts so we adapt it with the chocolate with more peanuts in Turkey. Chinese people don’t really like milk, so we adapt the product specialization with less milk in he Godiva chocolates for China market. Adaptation: Adapting the products in China and Turkey those should be taken into consideration: Business culture Celebration of important days Food style that really enjoy deserts ( like sweet things ) Adaptation of Chinese and Turkish lifestyles Create the diet chocolates so it will attract more girl teenagers to consume Godiva. May constitute more advertisement that show their lifestyle with consumption of Godiva. How to cite Marketing and Godiva, Papers