Marketing and Godiva Free Essays

Standardization: We don’t really believe in the standardization of Godiva products. If we do the standardization, the expansion of Godiva products would stopped. It’s because we adapt the Godiva product by the market. We will write a custom essay sample on Marketing and Godiva or any similar topic only for you Order Now We have special products of Godiva of each market we enter and it couldn’t be standardized. For example, Turkish people like peanuts so we adapt it with the chocolate with more peanuts in Turkey. Chinese people don’t really like milk, so we adapt the product specialization with less milk in he Godiva chocolates for China market. Adaptation: Adapting the products in China and Turkey those should be taken into consideration: Business culture Celebration of important days Food style that really enjoy deserts ( like sweet things ) Adaptation of Chinese and Turkish lifestyles Create the diet chocolates so it will attract more girl teenagers to consume Godiva. May constitute more advertisement that show their lifestyle with consumption of Godiva. How to cite Marketing and Godiva, Papers

Motorola Business Strategy free essay sample

There are several strategy that Motorola use to gain competitive advantage to enter the market and widening their market opportunity to attract more customer to use their product. 1. Forward Integration strategies Motorola also now has their own website to give various information related to product and services that their offer. Through the creation of the website are causing an e-commerce activity between user and the retailer. The Motorola website also can be choose in different language and consumer can contact each of Motorola retailer that avaiable each selected country. This help the company track their consumer more easily, save time and cut cost effectively. 2. Intensive strategies Motorola also use this strategy to seek to increase market share, present product or services into new geographical area and improving their present product or services. For example, china has been selected has their next place to strategize their business. This help to better positioned to drive development of country that their selected in terms of wireless industry and to achieve win-win results with local customers, consumers and partners. We will write a custom essay sample on Motorola Business Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example in December 2007, Motorola announced the inauguration of its RD complex in Wangjing, Beijing, a 92,000-sq. -meter complex that consists of one 16-floor office tower, three low-rise RD buildings and one lab building, and will accommodate more than 3,000 Motorola employees, including 2,000 RD engineers. More new product and services avaible that Motorola offer, for instance network service, wireless solution and new mobile phone for customer, business and government use. 3. Horizontal Integration strategies Motorola has its strengths and weaknesses it also has its share of problems that include the threats that I mentioned above. They are faced with competition in the Vietnam Market from L G information Communications along with Information Technology agreed to jointly develop equipment for wireless phone services using code division multiple access technology and fiber optic cables. This puts Motorola in tough competition with LG Information for the valuable Vietnamese market. 4. Defensive strategies. Motorolas handset division recorded a loss of $1. 2 billion in the fourth quarter of 2007, while the company as a whole earned $100 million during that quarter. It lost several key executives to rivals and the web site TrustedReviews has called the companys products repetitive and uninnovative. Motorola laid off 3,500 workers in January 2008, followed by a further 4,000 job cuts in June and another 20% cut of its research division a few days later. In July 2008, a large number of executives left Motorola to work on Apple Inc. s iPhone. Facing bankruptcy, the company has been put on offer for sale to several other major rivals such as Samsung Electronics, LG Electronics and Sony Ericsson, yet all have rejected the offer. In July 2008, analyst Mark McKechnie from American Technology Research said that Motorola would be lucky to fetch $500 million for selling its handset business and analyst Richard Windsor said that Motorola might have to pay someone to take the division off the company and that the company may even exit the handset market altogether. Its global market share has been on the decline; from 18. 4% of the market in 2007, it had a share of just 9. 7% by 2008.

Look At The Conclusion Of Day free essay sample

Two Mor Essay, Research Paper The transition outlined by this rubric is possibly one of the most important points in the drama. In it there are many of import hits of truenesss and determinations. Stevens must make up ones mind between his professionalism and his male parent. He besides is forced to make up ones mind between emotion and his professionalism ; as a consequence of this. Although he does make up ones mind upon his calling, instead than seeing his dead male parent, and therefore lessen to his emotions. The first fact that is drawn to the reader s attending in this subdivision is Steven s about inhumane subservience to all the visitants to the house. All his replies are based around: Yes, Sir. , No, Sir, I m really regretful sir. Even when he is informed of his male parent s decease, one of the few figures that Stevens admired, he still merely replies, I see. We will write a custom essay sample on Look At The Conclusion Of Day or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .This is a portion of Steven s shield of professionalism. He is invariably close of his positions, sentiments and feelings. And when they are revealed, he becomes all of a sudden really defensive, such as when Miss Kenton found him reading a romantic novel. This kind of suppression of feelings allows him to stay wholly stiff in his responsibilities. Even when he sees his male parent is deceasing, a few pages before, he is able to note ; This is most distressful. Nevertheless, I must now return downstairs. It is surely non due to any deficiency of feelings that Stevens decides on this, instead the suppression of them. The great contrast between Miss Kenton and Mr Stevens is besides revealed in this transition. Miss Kenton s deficiency of being able to understand or warrant Mr Steven s reactions, or instead the deficiency of them, is possibly influential on the ultimate result between her and Stevens. She is much more unfastened about her feelings, and far more humanist than Steven s. She is clearly upset at his male parent s decease, and makes no attempt to hide it. Stevens, nevertheless, does his uttermost to hide his heartache under a cover of professionalism. The lone clip during this transition in which he lets his more human side appear is when he tries to explicate the logical thinking behind his actions to Miss Kenton. Miss Kenton, delight wear t believe me unduly improper in non go uping to see my male parent in his asleep status merely at this minute. You see, I know my male parent would hold wished me to transport on merely now. Miss Kenton shows no existent mark of understanding or empathy towards Mr Steven s positions, alternatively she adopts an about Stevens-like reply, merely answering of class, Mr Stevens to every inquiry that he poses to her. It is slightly funny that the inside informations that Mr Stevens notices is about ever related to his profession. He notices Miss Kenton s funny deficiency of urgency as she walks towards him and when she regains her calm. lt ;< br /> Although these determinations that Stevens has to do are reasonably of import and dramatic, he shows no indicant of necessitating a 2nd idea over the affair, his professionalism ever comes first.Even when Miss Kenton asks him to see his asleep male parent he is speedy in answer. I m really busy merely now, Miss Kenton. In a small while possibly. It is by no means a error that Stevens appears to be more concerned with M. Dupont s sore toes, than his male parent s decease. I ll be on my manner now. You ll see to agreements? Yes, Sir. However, if I may, there is a most distinguished gentleman downstairs in demand of your attending. All his emotions appear to be suppressed to such an extent that he merely laughs if it is the right state of affairs and he does so really falsely. At one point during dinner, Stevens, I would hold sworn you were at least three people, she said and laughed. I laughed rapidly and said: I m delighted to be of service. He appears to laugh merely so that he can s uit in to the mold of societal life, a similar deficiency of emotion is shown by his efforts to kid. As societal conversation is to a great extent based on the conveyance of emotion, it is barely surprising that Stevens has trouble with it. The consequence of Steven s clumsiness in conversation is reinforced during his conversation with the immature Mr Cardinal. Here Stevens himself reveals in his description that he lacks the apprehension of societal conversation by his deficiency of comprehension of Mr Cardinal s remarks. He notices that Mr Cardinal is express joying and decides to fall in him in his laughter. The reader gets the feeling that Stevens merely does non understand why Cardinal finds anything humorous, but feels the duty to express joy to suit in. Stevens besides subdues any positions on any subjects. This should let him to be talked to by anyone without dissension, but it besides makes him a slightly deadening and about machine-controlled character. He agrees with wha tever any of the invitee says and answers in short replies, neer spread outing on any thoughts. Nature, Stevens. We were speaking the other twenty-four hours about the admirations of the natural universe. And I rather agree with you, we are wholly much excessively self-satisfied about the great admirations that surround us. Yes, Sir. The assortment of events that occur within these few pages, most perceptibly the decease of Steven s male parent, all have an consequence on the narrative itself. The consequence of professionalism is conveyed by Stevens and shows how devoted he is to his occupation and emplyee. Possibly the most of import remark is Steven s rating of the twenty-four hours, one which should be marked as a solemn, heartache filled twenty-four hours, on which his male parent died. For all its sad associations, whenever I recall that flushing today, I find I do so with a big sense of victory

Contemporary Trends in Feminist Criticism and Their Echo in Sylvia Plaths Later Poems

Contemporary Trends in Feminist Criticism and Their Echo in Sylvia Plaths Later Poems Free Online Research Papers Contemporary Trends in Feminist Criticism and Their Echo in Sylvia Plaths Later Poems This paper on womens poetry seeks to demonstrate the extent to which two of Sylvia Plaths later poems are rebellious and non- conventional for her era and how this style corresponds to two views in recent feminist criticism ; Susan Bordos reading of the female body as a meaningful text and Elaine Showalters exploration of the essential difference between female poetry and male-oriented literary texts. Showalter establishes the idea that womens writing is a basically different type of literature, deriving from the notion that women have a completely different experience and perception from men. This difference is echoed in style, structure ,language and themes of female writing, to name but a few , and has four realms of difference- biological, linguistic, psychoanalytic and cultural .I will relate to two essential realms of difference which Showalter addresses, which are broadly illustrated in Plaths poetry- the social realm which situates the woman in certain social codes and the biological/corporal one, addressed by both Showalter and Bordo. Through an analysis of two of Sylvia Plaths poems; Ariel and Tulips, written in the last months of her life, I will try to show how these insights co uld be applied to the poems and reveal how Sylvia Plaths poetry was dominated by biological/corporal concepts and imagery and social attitudes of dominance and power . Contemporary feminist critics generally agree with the fact that even the greatest male writers in literary history who wrote about strong women characters (such as Chaucers The Wife Of Bath and Shakespeares Lady Macbeth), could obviously never precisely convey what it is to be a woman and their character illustration was thus probably based on the social codes of their period and their own male perspective of women . Consequently, there is an obvious distinction between the male and female discourse, relating to the attitude and point of view of women in literature; A poetry written by men speaks a totally different language from that written by women .Womens poetry, when treated as a gendered artifact, involves, as we have seen in a close study of feminine poetry of the 19th and 20th centuries, a scrutiny of culture related issues such as power relations between the sexes, male dominance, domestic chores and responsibilities and others. It also focuses rather often on issues that are generally associated with the female body such as sex and sexuality, body image, childbirth and other female related topics. Thus, I have decided to focus on these two realms in my paper and I will look at two of Sylvia Plaths poems from this perspective. Susan Bordo, in Anorexia Nervosa: Psychopathology as Crystallization of Culture, relates to the body as not merely physical but as permeated with cultural meanings too – an insight developed in the writing of the French philosopher Michel Foucault. Foucault claimed that the human body can be observed in many fields-the historical demography or pathology, physiological, the extent to which historical processes were involved in biological events and the most profound field-the political involvement of the body which includes power relations that have a direct physical impact on the body. By asserting that cultural practices †¦.are always inscribed†¦on our bodies (Bordo, p. 142) , she does not deny this relationship between political/ social procedures and the body and claims that women are not only possessors of a body but are also associated with the body, which is part of the womans sphere. She remarks however, that the power relations which involve male (or anot her sectors) domination over the specific weaker sector (such as women) does not necessarily imply that the dominant group is always in control or that the oppressed or dominated group may not be able to take control over the situation. When Susan Bordo presents the social causes for physical disorders (such as anorexia, yet we can apply it to other factors as well), she observes the obsession with control (the control axis) and the effects of power relations (the gender/power axis) to be 2 of the most important causes for these disorders. Within the control axis, she sees the young anorecticwoman (as ninety percent of all anorectics are women) ,as possessing a feeling of control-over her hunger specifically and her body in general and over her disability to meet personal and social standards and expectationswhich she now finally accomplishes control over. This feeling of control is also shared by body- builders, which just like anorectics, are engaged in the quest for perfection w hich leads to a feeling of independence and security as soon as the goal is attained. This notion of total control is also associated with control over death, or immortality. Within the gender-power axis, Bordo discusses the effects of power relations on gender and claims that women protest against 3 things: *confining role expectations *images of women who are threatening and insatiable in physical and sexual appetites and idealistic images of the feminine. *their own desires. Gender has a fundamental role within these disorders. Many anorectics have reported to have an imaginary male dictator inside them who dominates and possesses them. Bordo proposes this male will or dominator to be the cause of the womens fear of the traditional female roles, social expectations and oppressions- which are associated with weakness and mental lassitude. Another possibility could be a deep fear of the female concept with its archetypal associations such as voracious hungers and sexual insatiability. Bordo identifies anorexia as the dimension of protest against the limitations of the ideal of female domesticity Anorexia is thus, a rejection of the traditional domestic roles and social expectations and of the ideal femininity of the full figured, large breasted woman. These pathologies of female protest, continues Bordo, (including agoraphobia, hysteria and anorexia) function as if in collusion with the cultural conditions that produced them. Susan Bordo thus sees in the emergence of these physical disorders rebellious performances. If society wants the woman to be thin- she will almost disappear. Additionally, if society wants her to perform her domestic obligations- by falling ill she may escape these duties. In other words, the sick woman (suffering from anorexia or other disorders) is able to conform to societys expectations and rebel and reject them at the same time. These notions, although revealed and identified after 1961- the year Sylvia Plath committed suicide, can be vastly applied and are widely echoed in the poetry of Sylvia Plath , as my analysis will show. Elaine Showalter, situates the woman in literature in a different position from men, both in terms of the woman as a reader and as the writer of a literary text. In Feminist Criticism In the Wilderness, she surveys some feminist theories and consequently reaches the inevitable conclusion that womens literature is differentas it is based on womens experience and not on male assumptions- as in literature written by men about women. This female vision, which was termed by Virginia Woolf as the precious specialty, demands new models of literary criticism that are based on women experience such as relationships between women, childbirth etc. Consequently, feminist criticism, can not rely on critical tradition as it must consider its own subject, its own theory, and its own voice (Showalter, p.54). The differences in the feminine poetry lie, according to Showalter, in four realms: biological, linguistic, psychoanalytic and cultural. The biological difference, which situated the wo men as inferior by Victorian anthropologists, lies, in Showalters opinion, with which I agree, in the analogy between feminine texts and gestation, labor and childbirth. Feminist criticism stresses the body as a source of imagery. The second difference Showalter discusses, which I would like to address and which will be relevant to my poem analysis is feminine writing and womens culture. In this realm, Showalter defines a cultural theory as one which acknowledges the differences in class, race, nationality and history between men and women, and womens culture as a collective experience within the culture binding women writers over time and space. Throughout time, women have been ignored as a separate group within the general male culture. In the late eighteenth and nineteenth centuries, the term womens sphere referred to the separate roles of men and women which had little or no overlap. In contemporary terms, Showalter mentions Shirley and Edwin Ardener who have defined the women as the muted group who are not fully contained by the dominant male group. Following this, the language belongs to the dominant group and women must speak through it. Thus, women and male circles of relationship, portray an overlap between the dominant and the muted group on the large part with a slight crescent of of the muted group – which Ardener calls wild. This wild zone, Edwin Ardener continues, generally stands for the typically female experience, life-style and imagination which is totally inaccessible for men. The wild zone actually enables women to express her revolutionary desires through language and convey her inner unexpresse d and generally repressed world. It is, as other feminist critics have termed it, a womans way of writing her way out of the cramped confines of patriarchal space ( Showalter, p.66) by traveling to a place where she can have female realization , uninterrupted by the dominant group. Nevertheless, despite this idealism, Showalter denies this possibility of a wholly feminist structure, completely outside the dominant structure .Consequently, womens writing is generally addressed as a double –voiced discourse which must cohere the social , literary and cultural heritage of both groups. This means that a womans writing can never be strictly feminine or mothered, but would convey a dual parented voice- one which will be both fathered and mothered and which has both a dominant and a muted plot. The poem Ariel, at its basic level of plot, tells the story of a runaway horse ridden by the speaker , conveying to the reader a sense of thrilling self-imperilment from the speakers side. The metaphor of flying and motion throughout the poem gives the reader a feeling of rage or even violent action on the side of the speaker. It conveys the feeling of lack of control, (the speaker is not able to control the horse and tries unsuccessfully to hold on to his brown neck- line 9), of getting away or escaping, of leaving everything behind and perhaps even creating a new identity.This can be seen as the poets desire to break free from the duties , traditions andexpectations of society.(it seems like the childs cry in line 24 reminds the speaker of her motherly duties; childbirth or taking care of children from which she is released for the time being ) .On the other hand there is a notion of power; the speaker is invested with power – she is able to escape reality and perhaps create a new one- one in which she will be dominant and will invest complete power. The change of images following one another in quick succession and the quick pace of change give us readers again the impression that the speaker is flying on the horse and wants to get away. The question which crossed my mind is whether this escape is a metaphorical one- from her reality and duties, or is it an actual desire to get away from this world- a desire for death.(Sylvia Plath committed suicide a few months after the poem was written). This idea of leaving the world and its duties, traditions and customs can also be seen in the image of Godiva unpeeling Dead hands, dead stringencies .Yet, when the speaker flies into the red eye(which I observe as the rising sun), this can be seen both as having her wish granted- dying by burning from the suns heat or a rebirth- dying only to be born again out of the ashes. It is merely a metaphorical death in which the speaker to peel off all social co nstraints, duties and limitations .This notion of rebirth seems to be expressed in her hopeful ending- the cauldron of morning in which the sun rising in the morning reflects the hopeful rebirth and re-illumination of another day. The poem , which is written in a dual or double voice, contains both a female voice and language full of feminine and sexual images; Gods lioness, Thighs ,hair, flakes from my heels(arouses a sexual connotation), Godiva, and the childs cry- (feminine duties). Additionally the poem proposes on The one hand to convey a feeling of powerlessness and fragility of the woman rider who has to struggle for control over her horse. On the other hand, there is the notion of power, force and control which are conventionally male traits. She wants to escape, she wants to be like an arrow which is endowed with that force and even manages to become one for a while. Yet, soon after she returns to the female fragility of the dew – which will surely be consumed by the sun. There is a constant battle of forces between the fragile woman speaker and the male stronger forces such as the horse and the sun. In relation to Elaine Showalters article, what comes into focus in this poem is the cultural and feminine chores which Sylvia Plath abandons and wishes to escape, and the use of the body as a source of imagery as suggested by Showalter .As Showalter suggested that women writers have their own unique language which is based on feminine experience, Sylvia Plath speaks a language endowed with feminine notions (as I have previously discussed). Moreover, she makes a vast use of the wild zone mentioned by Showalter and within this zone tries to break free from convention. Only by making this journey with Ariel and reaching its final destination, can she find her way out of this confined world (literally or metaphorically) , uninterrupted by the dominant male group. In this poem Plath actually takes control over the situation and causes change .As Susan Bordo asserts, the power relations between the dominant group and women does not always imply that women are always dominated by the dominant group (although it is conventionally so). Thus, in Ariel the speaker does not allow the dominant group to overcome her and takes control by escape. Sylvia Plaths obsession with control, as seen in this poem, e nded in a state of gaining control (death or abandonment of conventional life) . This may seem parallel to the anorectic woman who seeks for control over her physical hunger and her body. As soon as the goal is attained, the anorectic woman gains a feeling of accomplishment and control just as Sylvia Plath has a feeling of hope and accomplishment at the end of Ariel. When Bordo defines anorexia as a rebellious act against social conventions of the full figured, domestic female figure, this is highly echoed in Ariel in which we observe the speaker as a rebellious figure, denying conventional social roles and seeking to escape. Many of these notions appear in another poem of Sylvia Plath, Tulips. In Tulips the speaker who is lying in hospital, feeling immense peacefulness, having given up all her responsibilities, identity and connection to the world I am nobody; I have nothing to do with explosionshave given my name and my day-clothes up to the nurses†¦ .However, this peacefulness is disrupted by the red tulips which were sent by her husband, invading her privacy and feeling of detachment from the world, reminding her of the outside world which she is currently separated from. The idea of lying in bed being ill is parallel to Susan Bordos notion of the nature of anorexia as a rebellious reaction to social norms. By lying in bed the woman denies her identity and social duties and is able to reach an escape from duties without being expected to perform these duties( being ill). At the beginning of the poem, Plath illustrates her total tranquility and passivity , allowing herself to be complet ely taken care of by others my body is a pebble to them†¦ . This escape from her life and duties also relates to what Showalter mentions in relation to the cultural realm of difference in female literature, which is influenced by the cultural roles of women. Here, Plath has found a way to escape her domestic chores. This situation is her wild zone in which she is able to fulfill her desires. This is why she is so angry at the invasion of the tulips of the new world she has temporarily created for herself. The red tulips, disrupting the whiteness and purity of the hospital room, are a symbol of the outside room, her family and reminders of the social duties she will have to return to. By attacking even the pictures of her husband and child ( their smile catch onto my skin, little smiling hooks), she makes this idea very clear .As the poem proceeds, she personifies the tulips (†¦hear them breathe†¦redness talks to my wound†¦now I am watched†¦) and blames them for consuming her oxygen and choking her. Like in Ariel, this escape from domestic and social traditional roles can be seen also in the light of Elaine Showalters article who cites Shirley and Edwin Ardener who perceived the female wild zone as a situation created by women where they do not wish to be interrupted by the male. The tulips, sent by the male(her husband) are in fact trespassing into her wild zone where men have no place. This wild zone, besides being an escape can also be regarded as a yield for death. She is situated in state of not living , being underwater (the water went over my head), feeling numb seems close to being dead. Death is symbolized by the whiteness and purity of the hospital (opposed to the living red tulips). The idea of quietness and purity of death as a goal may be echoed in Bordos perception of the anorectics feeling of control over physical limitations ( which death is apparently one of them and may be seen as the highest form of control). Research Papers on Contemporary Trends in Feminist Criticism and Their Echo in Sylvia Plath's Later PoemsAnalysis Of A Cosmetics AdvertisementCanaanite Influence on the Early Israelite ReligionInfluences of Socio-Economic Status of Married MalesResearch Process Part OneHip-Hop is ArtMind Travel19 Century Society: A Deeply Divided EraThe Masque of the Red Death Room meaningsMarketing of Lifeboy Soap A Unilever ProductEffects of Television Violence on Children

Personal understanding of crime commission Essay - 1

Personal understanding of crime commission - Essay Example The high interest rates and his low income structure had caused him to miss the previous payment deadlines of the loan, and now, John had been threatened to pay back his loan in two days time or else violent measures would be used against him. John had been a good speech maker in his academic life. Because of his confidence and genuine speaking skills, he had represented his school and college in various debate competitions and had been the winner in a few of them as well. These skills can be attributed to his love for public speaking. Because of this, he had also liked creative writing and hence decided to pursue a career as a writer for a newspaper. John is in debt, and he must repay his loan within twenty four hours. Because he has not worked for one company for a long time, he is not counted as a loyal employee and cannot take a loan from the employer. Nor can he borrow from a family member or financial institution. The only option, therefore, left for him is to attain the required sum illegally. There are many illegal options for John that he could consider to achieve his $4000 goal. However, the limited time of just two days would make this task very challenging for him. He just has time to execute one single plan which should be big enough to get him to the $4000 mark. As John would begin to think about the possible ways to get the money, he would start to look within his immediate domain for the right option. The first option that he would have is to defraud his employer. He could try and get access to the accounts department and help his way to the money present. The problem with this approach, however, is that even a local newspaper printing company today, has a secure IT structure present within the company. Due to technological advancements, companies do not have to carry physical cash within their offices to run the daily operations. This means that John would need to have adequate IT skills

Technology Description Essay Example | Topics and Well Written Essays - 500 words

Technology Description - Essay Example The Clock button displays the real time that can be set and adjusted. The Reset button allows the Clock to reset depending on the user’s desired time settings. 2. These pre-determined cooking time buttons include the cooking according to the desired cooking manner including the weight of the food and defrosting. If Cook by Weight is desired, the need to key in the approximate weight of the food is necessary. The same applies when Defrost by Weight is preferred. Speed Defrost 5. The Timer button is used to set the desired cooking time. The Power Level sets the microwave cooking at 10 different levels at the time of cooking. Setting the level to 100% allows the device to emit radio waves to its full extent, thus allowing the cooking time faster. The Cook button automatically cooks food according to the length of time that it needs to be cooked. There are sensors in the cavity that allows the device to detect whether the food is already cooked or

Financial vs Managerial Accounting PART II Assignment

Financial vs Managerial Accounting PART II - Assignment Example tlook to carry out such things as acquisitions, which bring financial gains, they seem to focus more on financial accounting than managerial accounting. Most certainly, when such a situation continues, companies cannot make the most out of their accounting. This is because it is important to synchronize the internal principles with the external ones. Again, it is when there is effective internal usage of information that there can be adequate balance on external output in the form of financial accounting (Zimmerman, 2014). I find the idea that you differentiate financial accounting from managerial accounting very useful and insightful. This is because it is only under such situations that the companies can know how to appropriately apportion its resources to handle the internal and external usage of accounting information (Zimmerman, 2014). Again, it is when the company has a clear understanding of the difference between its financial and managerial accounting outcomes that the right strategies can be put in place to cater for each of these variables. However, I feel you underestimated the importance of managerial accounting when you stressed that inaccurate accounting is only disastrous with financial accounting. This is because where there is inaccurate managerial accounting companies are likely to make a lot of mistakes that could go a long way to affect financial accounting. An example of this situation can be given with my company when out of inaccurate managerial accounting, the company took a f inancial decision to go into a merger, only for the process to go through and land the company in huge financial